Running For Office? How Social Media Can Help You Win

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BY: Irene Aserios

The official campaign season for the May 9, 2016 presidential polls has finally begun! Soon, the local campaigns will also begin. Are you one of the candidates this 2016 elections? Whether you’re a veteran or a newbie candidate and whether you’re gunning for a national or local seat, you need to adapt to the ever-changing landscape. This includes learning and implementing popular yet often misused and under-utilized social media strategies.

For this week’s column, please allow me to deviate from my usual travel-related topics and let me share some tips on how you can use social media to help you win a government seat. These are just some of the things I learned all throughout the years as a publicist, social media strategist and US government leadership program alumnae (where my trips around the US were about elections and new media).

  1. Identify your audience. Of course, you want to target those 18 years old and above and, more importantly, the registered voters. What you can do is look for online groups, message boards and even blogs where people passionately share their thoughts about the upcoming elections. It is important to know where you can engage with potential supporters. Know your audience, speak their language. When you know who your target audience is, you will then know how to engage with them.
  2. Create online avenues where your supporters can get real, customized and helpful content. This means you should have Facebook pages with complete information, Twitter feeds that share good tips like how to organize “pulong pulongs” and Instagram accounts that have shareable posters (make it easy for your supporters to regram/repost).


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